Tucked away down a narrow London lane, Ruby Stella takes her name and inspiration from one of the neighbourhood’s historic literary lights: Charles Dickens.
With this rich history in mind, we set to work creating a cosy, old-world bookish space.
From delicate quills to heavy presses, the bar celebrates every step of the publication process, right up to the gilt-edged, marbled end papers.
Farringdon station is a short walk away, from where you reach the airports and sights easily.
Opening March 2024
Taking her place on London’s historic South Bank, Ruby Lucy may be a newcomer but she’s channelling some serious old-world charm.
In an area famed for its pleasures – both genteel and guilty – we’ve taken inspiration from the fly-by-night world of markets and fairgrounds.
To capture that fleeting moment of excitement and excess, we’ve sprinkled a little carnival magic throughout our design.
Waterloo station’s a three-minute walk away, and the city’s main sights are a short hop by tube or bus.
Discover the very best of London with insider tips from our local hosts.
Looking for a lunch spot, a culture fix, or the best bars in town? We’ve got you covered.
Take some time out with a coffee and the latest lifestyle stories and Ruby news.
Featuring interviews with artists, musicians and entrepreneurs, there’s inspiration for everyone.
From live bands and gin tastings to meet the author evenings, there’s lots going on at our hotels in London.
Check out what’s on while you’re in town, then grab a cocktail and join in the fun.
Wake up or wind down with some top-notch tunes from Ruby Radio.
From classic tracks to new releases, start streaming now to get the Ruby vibe.
The Caribbean is calling, so get ready for a warm welcome and sunshiny vibes at Ruby Zoe.
Influenced by cultures from the West Indies and beyond, Notting Hill is one of London’s most vibrant neighbourhoods.
From the pastel shades of Portobello Road to the annual Carnival parade, there’s colour and character around every corner.
Notting Hill Gate station is a three-minute walk away, from where the main sights are a short hop by tube.
Like you, we travel a lot. And wherever we go, we expect three things: a great night’s sleep, a powerful shower and top-notch connections – both to the city and the WiFi.
What we’re less keen on is paying for extras we never use. In dynamic cities bursting with Michelin stars and foodie pop-ups, room service sandwiches just don’t cut the mustard.
So we set out to create the best of both worlds – hotels with style and substance, but none of those expensive extras.
It’s what we call Lean Luxury.
To us, luxury means laid-back comfort in characterful surroundings, right in the heart of the city.
The lean part is all about being smart with space, streamlining things behind the scenes and doing away with the things you don’t need.
This innovative approach saves us and you money, without compromising on comfort.