Historically a cluster of villages that merged into a city, London's a curious mix of contrasts. Every corner boasts its own unique character, architecture and in some cases, accent. The great news is, you're sure to find somewhere that suits your style.
For bright lights and late nights, Ruby Lucy is the place to stay. After local flavour and laidback vibes? Check out Ruby Zoe. Or step back in time in the historic City of London with a stay at Ruby Stella.
With so much to see and do, you could easily lose yourself in London for a month or more. Just in town for the weekend? You can still hit all the top spots whether you're staying at Ruby Lucy, Ruby Zoe or Ruby Stella. So let's go…
Of course no trip to London would be complete without the obligatory Big Ben selfie. Wind your way to Westminster Bridge for your snap, then follow your nose east along the river to the London Eye and the bustling South Bank.
Loving the buzz? Just across the river you'll find the lively streets of Covent Garden, the theatres of the West End and London's top shopping spots. For big names and high street brands, head to Oxford Street and Regent Street. If it's luxury you're after, make a beeline for Bond Street.
When you're ready for a breather, there's no shortage of green spaces. With its pretty lake and view of Buckingham Palace, St James's Park is one of the best.
For a brush with royalty that steps back a few centuries, chart a course for the Tower of London. Overlooked by modern skyscrapers and the iconic Tower Bridge, this nearly-1,000-year-old fortress is incredibly well-preserved, and well worth a look.
With the sun setting, follow your appetite to the bright lights and tasty restaurants of Soho. From Korean barbecue to French cuisine, Spanish tapas to Argentine steak, you can take your tastebuds on a world tour – all within the space of a few streets. Yum.
Got your heart set on London? Let's go…
