What's new at Ruby

Ruby proudly unveils its 19th gem, Ruby Bea Hotel & Bar, alongside the state-of-the-art Ruby Dante Workspaces, both nestled in the heart of Florence. This exciting launch marks Ruby's entry into the Italian market, heralding a significant milestone as it introduces its renowned lean luxury hotel experience and innovative coworking spaces to the enchanting city of Florence.

Ruby Hotels announces a comprehensive restructuring of its marketing department. Aiming to further expand its digital presence, strengthen brand positioning, and drive innovation more effectively, the company has established a new eCommerce division. Together with the existing marketing team, the two departments will operate jointly to create a holistic brand experience both online and offline.

Ruby Hotels proudly announces its second project in the Netherlands, following the success of its flagship in Amsterdam. Located in Rotterdam's vibrant Glashaven district, the new project will offer approx. 225 meticulously designed rooms and lively public areas. Partnering with Foruminvest, a European hotel developer, promises to deliver an unparalleled Lean Luxury experience in one of Rotterdam's most exciting neighbourhoods.

In the heart of vibrant Dublin, Ruby proudly unveils its latest addition: the Lean Luxury Hotel Ruby Molly. This marks an exciting milestone as it becomes the hotel group's inaugural location in Ireland, offering 272 meticulously designed rooms and a generous 500 square feet space dedicated to the hotel's inviting bar and café.

The Ruby Group has marked its debut in the Scandinavian market by securing its’ first project. Located in the heart of the island of Kungsholmen in Stockholm, Ruby is set to develop a 187-room hotel. This venture is in partnership with Alecta Fastigheter, a real estate company owned by Sweden´s largest pension fund Alecta.

Ruby has expanded its co-working offerings to Malta, inaugurating its first workspace in the vibrant business district of St. Julian's, and situated opposite the iconic Mercury Tower designed by Zaha Hadid. Ruby Ninu is equipped with 125 workstations and is the brand's seventh workspace in Europe.