What's new at Ruby

The group continues its Scandinavian expansion with a second Swedish hotel, bringing 78 rooms of Lean Luxury design to Malmö’s creative heart. Located in the lively Davidshall district and developed in partnership with Revelop, the project will transform a former office building into a stylish new destination with vibrant public areas, just minutes from Copenhagen.

Ruby strengthens its leadership team with the return of Jens Gmiat as Chief Operating Officer (COO). Gmiat will help drive the Group’s next phase of growth and the international strategic rollout of its Lean Luxury model.          

Ruby Group has announced plans for its first hotel in Greece, a 114-room Lean Luxury property in the heart of Athens. Located near Omonia Square, the project is being developed in collaboration with real estate partner Primetown Development. The Athens property marks a key milestone in Ruby Group’s continued international growth and strengthens its presence in Southern Europe.           

The Ruby Group announces a new Lean Luxury hotel in Geneva, developed in partnership with PSP Swiss Property, one of Switzerland’s leading real estate companies. The project marks the group’s second hotel in Geneva, the group’s third hotel in Switzerland, and the 34th hotel of the group, overall.

As the Ruby Group continues its international expansion, the promotion of Fabian Zellinger to Chief Growth & Innovation Officer marks a step in strengthening its focus on further growth, enhancing cross-functional collaboration, and supporting long-term international scale.

The Ruby Group strengthens its presence in Germany with its Berlin debut – marking the first signing under the Ruby Hotels brand since it joined the IHG Hotels & Resorts portfolio in February this year. The upcoming Ruby Hotel will be developed in partnership with leading real estate investment firm Empira Group and operated by The Ruby Group. Located in the renowned Ku'damm Eck building on the prestigious Kurfürstendamm boulevard, the hotel will feature approximately 375 rooms, offering a stylish and contemporary hospitality experience in one of Berlin’s most iconic districts.