What's new at Ruby

Ruby SARL (Ruby Group) has agreed on a strategic cooperation with InterContinental Hotels Group PLC (IHG), by which the Ruby Group will use IHG’s global distribution platform, the IHG One Rewards loyalty program, and IHG’s marketing and sales network at the global level. The deal involves IHG acquiring the Ruby brand and, consequently, the franchise business opportunity, while the Ruby Group focuses on, and continues to grow, its business with its current lease model. The Ruby Group remains independent, with no changes at the shareholder level. The move is expected to accelerate Ruby Group’s already strong growth, providing the company with growth platforms outside of Europe, particularly in the U.S. and Asia. In parallel, the Ruby Group aims for the cooperation to further improve its price realization and hotel margin contribution.

Ruby proudly unveils its first hotel project in Malta, following the opening of Ruby Ninu Workspaces in February last year. Located in the heart of Valletta’s historic old town, this long-anticipated project will feature approximately 88 beautifully appointed rooms. In partnership with the VBL Group, Valletta’s largest private real estate owner and hotel developer, Ruby Hotels is excited to bring this vision to life, further enriching the vibrant hospitality scene of this iconic city.

Ruby Hotels is thrilled to unveil its first project in Hungary, marking an exciting milestone with its market entry into Budapest. Located within the iconic Corvin Palace, this project will transform the historic building into a vibrant hub for visitors and locals, alike. The project is being realised in partnership with the Balogh family, a prominent local developer renowned for innovative redevelopments and its dedication to preserving the city’s architectural heritage.

Nestled in the bustling heart of Clerkenwell, Ruby Hotels is thrilled to announce its latest addition: Ruby Stella Hotel & Bar. As the third Lean Luxury Ruby Hotel in London, Ruby Stella adds a fresh blend of style and heritage to the vibrant city, offering 153 elegantly designed rooms across seven floors, alongside lively public spaces. This new London hotel is spread over 4,038 square feet and draws inspiration from the timeless narratives of Charles Dickens, creating a unique and inspiring experience for guests.

Ruby Workspaces is growing. In response to the high demand for flexible office solutions, Ruby is expanding its popular Ruby Leo in Munich and Ruby Carl in Dusseldorf. Both extensions, set to open in mid-October 2024, will offer more room for creative collaboration and productivity in prime city centre locations. These spaces offer flexibility and a unique experience, designed to meet the needs of modern professionals.

Ruby proudly unveils its 19th gem, Ruby Bea Hotel & Bar, alongside the state-of-the-art Ruby Dante Workspaces, both nestled in the heart of Florence. This exciting launch marks Ruby's entry into the Italian market, heralding a significant milestone as it introduces its renowned lean luxury hotel experience and innovative coworking spaces to the enchanting city of Florence.