Open Ruby Radio

Ruby Hotels launches Tattoo Recruiting Campaign

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Under the slogan 'Ready for a new tattoo?' Ruby, led by founder and CEO Michael Struck, has created an innovative new employer branding campaign, which started in June across the DACH, UK and the Netherlands. The aim of the campaign is to show job seekers that the hotel industry is 'sexy' and Ruby is more than just a classic employer.            

Ruby supports every new employee after six months in their new job, with a grant of up to 500 euros for a tattoo, piercing or new hairstyle.  Ruby wants to encourage its employees to create their individual success story, to show their own personality and also showcase it at work.    

"Ruby is a love brand for team players who value character, soul and individuality," says Uta Scheurer, Vice President Human Resources. "We love people with personality and that's what we want to communicate with our campaign."       

The focus is on model and Ruby resident Moritz Taylor (IG @moritz.taylor). The campaign is deliberately implemented in an attention-grabbing way and sets itself apart from classic recruitment methods.      

The campaign will be played out on social media and the brand's digital channels, out of home directly on the storefronts of the hotels in the city centres, as well as in print in collaboration with Ruby's long-standing local media partners, such as Mucbook and Noordish magazine, among others.

Ruby HR Tattoo Campaign (PDF)
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Ruby Lilly Hotel Munich COSY Room 1

About Ruby Hotels

The Munich-based Ruby Group under the leadership of founder and CEO Michael Struck is breaking new ground with its Lean Luxury philosophy. With a lean organisational structure and concentration on the essentials, Ruby succeeds in creating a contemporary, affordable form of luxury for modern, cost and style-conscious customers. 

Founded in 2013, the Group already operates 18 Ruby hotels across Europe, with a further seven hotels under construction or in the planning phase. In addition, Ruby is expanding into China via a joint venture with Delonix, headed by Alex Zheng, one of China’s most accomplished hotel entrepreneurs. Ruby also offers Ruby Workspaces in Munich, Hamburg, Dusseldorf, Amsterdam, Vienna, Stuttgart, and Malta – perfectly equipped workplaces and a creative atmosphere with access to an inspiring office community. 

Financially strong partners support Ruby’s expansion. ECE Group; the Austrian Soravia Group; Franger Investment, a German family office; Ocean Link, a private equity fund; the entrepreneur Michael Hehn; and Michael Struck jointly hold the company shares.