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Ruby with second project in italy

A modern, neatly made hotel bed with white bedding and pillows, flanked by two wall-mounted reading lights, dark wood headboard, and a gray upholstered panel above. A gray chair sits to the right.
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Ruby Hotels, led by founder and CEO Michael Struck, continues to successfully drive its expansion in Southern Europe. After Florence, the Munich hotel group will also open its first Lean Luxury hotel in Rome. The new hotel will be built in a former office building with a historical façade, directly in the heart of Rome near the Spanish Steps. It will have approximately 165 rooms and a 24/7 bar with café and a rooftop terrace overlooking Rome's city centre.


The new Ruby Hotel is located on Via Agostino Depretis, within walking distance of the Roman Forum, Piazza Navona and the Collosseum. The Repubblica metro station and Termini central station are also close by. It takes 40 minutes to Fiumicino airport and 42 minutes to Ciampino airport.


"Within Rome’s stably growing market, affordable luxury is an over proportionately growing, albeit underserved niche segment. With our Lean Luxury concept, we aim to address this specific demand. This project fits perfectly, and we are particularly happy to be realising it jointly with our long-time partner ECE," says Catherine Hilt, Group Senior Manager Development at Ruby.


"Our first hotel project in Italy combines the key objectives of our strategy in the hotel segment, to expand our international activities and extend them to attractive markets such as Italy, to invest more in the conversion of existing properties, and to focus primarily on hotels with a leisure and business focus," says Torsten Kuttig, Director Hotel Development at ECE Work & Live. "We are therefore very pleased to have identified a suitable existing property in the heart of Rome, which we can convert into a modern hotel building together with Ruby Hotels as our partner."


The conversion of the former office building is being carried out under the management of ECE Work & Live as project developer and investor, the interior design by Ruby's own design team led by Matthew Balon. The landlord is ECE Group, a long-standing partner of Ruby. Osborne Clarke provided legal support to the Ruby Group.


The new Ruby Hotel is scheduled to open in 2025.

  • Outdoor rooftop terrace with various chairs and tables, potted plants, and greenery along the railing. The sky is clear and blue, creating a bright, inviting atmosphere for relaxation or socializing.
  • A modern café interior with wooden tables, cushioned booth seating, and mid-century style chairs, illuminated by large windows and natural light. Concrete ceilings and glass walls create an open, airy atmosphere.
  • Modern bar with a long counter, high stools, illuminated shelves with bottles and glasses, and hanging pendant lights. The space features sleek, stylish decor with warm lighting and a reflective, polished finish.
A bright, modern hotel room with a large bed, white bedding with a red stripe, bedside lamps, floor-to-ceiling windows with sheer curtains, a desk, chair, and a single red flower in a vase.

About Ruby Hotels

The Ruby Group under the leadership of founder and CEO Michael Struck is breaking new ground with its Lean Luxury philosophy. With a lean organisational structure and concentration on the essentials, Ruby succeeds in creating a contemporary, affordable form of luxury for modern, cost and style-conscious customers.

 

Founded in 2013, the group operates 20 Ruby hotels across Europe, with an additional 15 hotels currently under construction or in the planning phase. Ruby also offers Ruby Workspaces – perfectly equipped workplaces and a creative atmosphere with access to an inspiring office community.

 

Financially strong shareholders support Ruby’s expansion: Cura, the family office of the German Otto family; the Austrian Soravia Group; Franger Investment, a German family office; Ocean Link, a private equity fund; the investor Michael Hehn; and Michael Struck jointly hold the company shares.