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Feel the Energy at Ruby Emma

Bar of Ruby Emma Hotel Amsterdam
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There is always a first. Ruby Emma isn’t just our first hotel in beautiful Amsterdam, it also comes with an integrated co-working space. This dynamic duo set foot in the heart of Amsterdam in 2022. Let's delve into Ruby Emma's story and discover the experience that awaits you in the city of windmills, tulips, and canals.

It's All About Power

Perched on a meander in the Amstel, the Omval area that Ruby Emma calls home was for decades the powerhouse of Amsterdam. The gas supplied from the Zuidergasfabriek helped light and heat the city, along with locals’ cooking stoves and coffee pots. These days, the newly formed Amstelkwartier is a more idyllic spot, but the focus on energy remains. Taking our lead from the mariners who tacked their sails to harness the wind on the river’s tight turns, Emma’s all about using the power of nature.

Green Energy Since the Start

From the thermal aquifer that stores our hot water to the building’s smart façade, green energy runs through Emma’s veins. We have taken many steps to be sustainable, and Ruby Emma is our greenest hotel yet. Created using as much recycled material as possible, the ‘living’ façade of glass and aluminium is designed to react intelligently to the weather outside.


Meaning, on bright winter days, the shutters open to let in the warmth. On hot summer days, they close to offer shade, saving energy all year round. The system is even smart enough to know when you’re in your room. Ruby Emma is energy-saving not only on the outside but inside too.

  • Facade of Ruby Emma Hotel Amsterdam
  • Bar of Ruby Emma Hotel Amsterdam
  • Room details of Ruby Emma Hotel Amsterdam
  • Bar of Ruby Emma Hotel Amsterdam
  • RESIDENT rooms of Ruby Emma Hotel Amsterdam
  • WOW rooms bathroom of Ruby Emma Hotel Amsterdam
  • Bar interior of Ruby Emma Hotel Amsterdam

Environmentally friendly air-conditioning

Fresh air, at a constant temperature, comes directly via ventilation, for a 24/7 oxygen supply. The heating and cooling of the rooms works via the ceilings. Circulating liquids cool or warm the concrete slowly and sustainably and create a pleasant, comfortable room climate - a measure of our Ruby Green initiative.


Inside, clever, circular systems reuse water, heat, and waste to make the building as energy neutral as possible. In your room, you’ll notice smart lighting to aid with the best night’s sleep possible. Environmentally friendly air-conditioning.


Each room also has refillable Ruby Care amenity products, along with renewable natural materials and pre-loved furniture, to add character and cut our carbon footprint. Moreover, all our rooms feature our Lean Luxury touches, including a big, comfy bed, aromatherapy Ruby Care products, and soft, fluffy towels, along with a Marshall amp to add some oomph to your audio.

Emma’s Buzzing Bar

From wind-powered gadgets and hand-wound machines to pedal and potato-powered contraptions, the bar is abuzz with alternative energy.


When it comes to design, we’ve taken a steer from the 60’s when wind power took off again in Amsterdam. Mid-century modern and pre-loved pieces in bright, fresh tones showcase natural materials and the beauty of reusing and recycling. It is truly an inspiring space where people come together to share tall tales and grand plans, catch an up-and-coming band, or just unwind with a skillfully shaken cocktail.

Ruby Luuk GH103239 web Gregor Hofbauer

Get to Know Ruby Luuk

And the best part about Emma? If you're in Amsterdam for work, our brand-new Ruby Luuk Workspace awaits you just a lift ride away from your room. Whether you’re in Amsterdam for a day or a month, travelling solo or with your team in tow, every space at Ruby Luuk’s is intuitively designed to work around you. From spacious desks including secure storage, to offices and meeting rooms with skyline views, there’s an inspiring spot for everyone. With our flexible membership options, there’s no big commitment or upfront costs. Drop in for a change of scene or set up for a while. Just settle in, connect to the highspeed Wi-Fi and you are off. And when it’s time for a break, you will find bottomless barista coffee and organic tea on tap – or your cosy bed just a lift ride away for a refreshing little power nap.


Whether you're in Amsterdam for leisure or work, let Ruby Emma be your partner in crime during your next adventure.


All image rights reserved to Gregor Hofbauer.

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