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Ruby Bea Hotel & Bar

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Find fresh perspective in Florence

Set in a porticoed building overlooking a grand, tree-lined square, Ruby Bea draws inspiration from the artists, thinkers and writers of the Italian Renaissance. In fact, Bea takes her name from Dante Alighieri's inamorata, Beatrice. 

In the friendly bar, our expert mixologists serve up signature cocktails, surrounded by eye-teasing art. Start your evening with a sundowner on our pretty roof terrace, catch a local band or drop in for a mingle any time. 

And when you're ready to unwind, each room at Ruby Bea is a haven of Lean Luxury calm, designed with serious sleep in mind. 

You'll find us on the edge of the historic city centre. Florence's galleries, museums and incredible architecture are within walking distance. Grab a coffee, take a stroll and admire the view along the way. 

Open from July 2024.

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opening special

20% off stays in our new hotel

Beautiful Florence is waiting for you – enjoy the charm of this captivating city with 20% off stays in our new hotel.

Book now
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It's all about perspective

Taking our lead from the great artists of the Renaissance, Ruby Bea's a love letter to the blending of classical forms and novel perspectives. In the bar, rich dark hues and warm ochres meet bold, geometric shapes, while marble and mirrors play with light and shade. Bringing a twist to the linear perspective developed by 15th-century Florentine artists, the walls are adorned with eye-catching, mind-bending works inspired by MC Escher and Alessandro Michele. 

at Bea


Get your key card in seconds using our speedy self check-in screens at the bar. Need a hand? Just ask one of our hosts.


Packed with locally sourced treats, our healthy breakfast is served in the bar and topped off with bottomless barista coffee.

Bar and roof terrace

Take our signature cocktails for a spin, try the local tipple or catch a live gig in the 24-hour bar or on our pretty roof terrace.


On level 2, 4, and 5, you'll find free tea and an iron plus a Maxi Bar selling everything from drinks and snacks to umbrellas and toothbrushes.


Music’s a big part of life at Ruby Bea. That’s why you can hire an electric guitar, tune in to Ruby Radio and catch live acts in the bar.


Got some work to do or a book you can’t put down? Head to the library to tackle your to-do list, or curl up and finish that last chapter.

Kickstart your adventure

Dreaming of Florence? We can't wait to see you. Simply tap in your dates, pick a room and get set for a city break.

Book now
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The bar is the beating heart of Ruby Bea. From breakfast and barista coffee, to afternoon snacks and our expertly shaken signature cocktails, you'll find something to tempt you, whatever the time. We also host live gigs and regular events, so grab a drink, pull up a seat and enjoy.

Explore the bar
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Every room at Ruby Bea is a calming, sound-proofed sanctuary. From the luxurious, pocket-spring mattress and oversize bedding to the rainfall shower and aromatherapy Ruby Care products, everything's designed with relaxation and restorative sleep in mind. Step inside, dim the lights and unwind.

Discover our rooms
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From fresh fruit and superfood cereals, to wholegrain bread and a delicious selection of meats and cheeses, our healthy, locally sourced breakfast buffet will set you up for the day ahead. You'll also find bottomless barista coffee and tasty organic teas.

Find out more

Book a room

Florence awaits, all that's missing is you… Choose your room and snap up your stay today.

Book now

Our location

Ruby Bea's within strolling distance of Piazza del Duomo and the city's museums and galleries. Otherwise, hop on a bus just outside our door. Florence's main station is ten minutes away, and the airport's half an hour by bus.

Piazza della Libertà 16
50129 Florence

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Meetings & workspaces

Got some work to do while you're in town? Pack your laptop and enjoy a discounted day pass at Ruby Dante – our beautiful workspace in Florence. Perched on the top floor of Ruby Bea, you'll find hot desks, co-working tables and meeting rooms with all mod cons, plus a private roof terrace.

Explore the workspace
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    Treat yourself

    Enjoy a little Lean Luxury at home, with aromatherapy Ruby Care shampoos and shower gels, along with scented candles, organic tea and Hausbrandt coffee – all available in our online shop. You can even buy Ruby-style bedding, carefully designed with sleep in mind.

    Take a look
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    Stay tuned

    Elevate your experience by subscribing to our newsletter – your gateway to a world of exclusive benefits. Stay seamlessly connected with all the latest special offers, unique events, and valuable city tips from Ruby Hotels and Workspaces.

    Sign me up
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  • lean luxury

    Hello little luxuries

    Our Lean Luxury philosophy is at the heart of everything we do. Simply put, it's about making smart choices so we can offer extraordinary stays at sensible prices. From our thoughtfully designed rooms to the little luxuries at every turn, we focus on what matters and skip the superfluous.

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    Unwind in style

    To us, luxury means laid-back comfort in characterful surroundings, right in the heart of the city. So, in your room you'll find an oversize bed and fluffy duvet, a rainfall shower and aromatherapy Ruby Care products. Bliss.

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    Character and charm at every turn

    From royalty to reportage, 80s kitsch to haute couture, every Ruby hotel has its own unique story and design, rooted in the city it calls home. Because where you stay should be full of character and charm.

  • lean luxury

    Save on stylish stays

    The lean part is all about doing away with unnecessary extras, like room service and a mini bar. We're also smart with space and streamline systems behind the scenes. This innovative approach means we can offer luxury for less.

  • lean luxury


    From choosing renewable energy and installing smart lighting, to refilling Ruby Care bottles and restoring pre-loved furniture, we're serious about sustainability. We're also lucky enough to have brilliant local suppliers who keep our food and drink miles down.

Explore the city

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Good to know

How do I get to Ruby Bea?

Our address is Piazza della Libertà 16, 50129 Florence. 

We're a ten-minute bus ride from Florence's main station and half an hour from the airport. 

Is there anywhere to park?

For those arriving by car, there's parking available at “Parcheggio Parterre”, just a 3-minute drive from the hotel. Simply head to Via del Ponte Rosso, 4, 50129 Firenze.

What time is check-in and check-out?

Check-in is from 3pm and check-out is 11am.

If you arrive before 3pm, we'll do our best to find you a room. Otherwise, we'll happily look after your bags while you go exploring or grab a drink.

Fancy a lie in? Just ask our hosts for late check-out options when you arrive.

To check in, look for the screen at the bar and tap in your details. Your key card will pop out the slot and you can head straight to your room. If you need any help, just ask.

There's no need to check out. Simply leave your key card at the bar or in the drop box. We'll send the invoice for your stay to the email address you used when booking.

Lost & found

Left something behind? We'll do our best to reunite you. Just fill in our lost and found form and our housekeeping team will check if it's been handed in.

How can I contact the Ruby team?

Send us a message via e-mail, and we'll be in touch as soon as possible.

I want to explore your corporate offers, what's the process?

Embrace stress-free business travel with our modern approach. Simply drop us a request through our form, and we'll handle the rest. Or, take a casual stroll through our corporate page to get a sneak peek.

How can I book a group stay?

If you're planning a group stay for 9 or more people, you can simply fill in the form – we will contact you as soon as possible.

I'd like to organize an event at Ruby, how does it work?

Let's turn your event dreams into reality. Quick and easy – just send your request via the form, and our team will get in touch.

I am a travel agent; what are your GDS codes?

  • Sabre - YX 606879
  • Galileo/Apollo - YX I2098
  • Worldspan - YX FLRRB
  • Amadeus - YX FLRRBH
  • DHISCO - YX 45890

Time to explore

In the mood for Florence? Let's go…

Book now