- Multifunctional usage of space through colour concept and lighting technology
- Modular architectural system
- Cost of investment on same level as budget hotels, e.g. due to high amount of standardised, serial produced elements
- Unconventional technical solutions enable cost-efficient reutilisation of office area
Urban destinations
- Germany: Hamburg, Berlin, Cologne, Munich
- Europe: Copenhagen, Helsinki, Stockholm, Oslo, London, Edinburgh, Dublin, Amsterdam, Rotterdam, Brussels, Paris, Milan, Rome, Lisbon, Madrid, Budapest, Prague; and selected other major European cities as well as urban leisure destinations in Europe
- USA: Large cities (+4m overnights) with urban cores and a high representation of post-modern travellers
- Outside: Canada, Asia (main focus: China and Japan); plus other opportunities being explored