Open Ruby Radio
Check availability

Ruby Lucy Hotel & Bar

Ruby Lucy London Bar 08

Glamour, grit and great British wit

Taking her place on London’s historic South Bank, Ruby Lucy may be a newcomer but she’s channelling some serious old-world charm. Drawing on the area's colourful, free-wheeling past, we've blended bold colours and bright accents with gravity-defying vintage rides.

Join us in the bar to catch local, up-and-coming bands or settle in and take our signature cocktails for a spin. And when it's time to unwind, each room is a haven of Lean Luxury calm, designed with sleep experts to help you drift off after a busy day on the dodgems.

A short walk from the river and five minutes from Waterloo station, Ruby Lucy's a great base for exploring London by Tube, bus, boat or bike. Or lace up your shoes and stroll to the city's top landmarks in minutes.

  • Ruby Lucy London Bar 09
  • Ruby Lucy London Bar 05
  • Ruby Lucy London Bar 12
  • Ruby Lucy London Room Details 01
  • Iconic Chair 2
Ruby lucy london bar 03 1

Fairground meets circus

In an area famed for its pleasures – both genteel and guilty – we’ve taken inspiration from the fly-by-night world of markets and fairgrounds. To capture that fleeting moment of excitement and excess, we’ve sprinkled a little carnival magic throughout our design. Rich, dark tones meet bright brass accents and subtle stripes are set off by circus drums and juggling pins.

at Lucy


Get your key card in seconds using our speedy self check-in screens at the bar. Need a hand? Just ask one of our hosts.


Packed with locally sourced treats, our healthy breakfast is served in the bar and topped off with bottomless barista coffee.


Join us in the 24-hour bar to take our signature cocktails for a spin, try the local tipple or catch a live gig from an up-and-coming band.


You'll find free tea and an iron on floors 1 and 2, plus a Maxi Bar selling everything from drinks and snacks to umbrellas and toothbrushes.


Music’s a big part of life at Ruby Lucy. That’s why you can hire an electric guitar, tune in to Ruby Radio and catch live acts in the bar.

Local favourites

We love grabbing a cocktail on the South Bank for a spot of riverside people-watching, then catching up on culture at a nearby gallery.

Kickstart your adventure

London calling? We can't wait to see you. Simply tap in your dates, pick a room and start planning your trip.

Book now
Ruby Lucy London Bar 13


The bar is the beating heart of Ruby Lucy. From breakfast and barista coffee, to afternoon snacks and our expertly shaken signature cocktails, you'll find something to tempt you, whatever the time. We also host live gigs and regular events, so grab a drink, pull up a seat and enjoy.

Explore the bar
  • Ruby hotels summer promo 2023 by isenhoff 523
  • Ruby Lucy London Bar 10
  • Ruby hotels summer promo 2023 by isenhoff 485
  • Ruby Lucy London Room Loft 02
  • Ruby hotels summer promo 2023 by isenhoff 288
  • Ruby Lucy London Bar 01
  • Tat und Tequila London 2023 45
  • Ruby Lucy London Room Wow 02
  • Ruby hotels summer promo 2023 by isenhoff 911
  • Ruby Lucy London Bar 11
  • 052022 Summer Vibes Munich webres 160
  • Ruby Lucy London Room Wow 01
  • 052022 Summer Vibes Munich webres 105
  • Ruby lucy london fruehstueck 03 1
  • 052022 Summer Vibes Munich webres 189
  • Ruby Lucy London Room Nest 03
  • Ruby hotels summer promo by isenhoff 512
  • Ruby Lucy London Galley 01
  • Ruby hotels summer promo 2023 by isenhoff 954
  • Ruby Lucy London Room Details 02
Ruby Lucy London Room Cosy 02


Every room at Ruby Lucy is a calming, sound-proofed sanctuary. From the luxurious, pocket-spring mattress and oversize bedding to the rainfall shower and aromatherapy Ruby Care products, everything's designed with relaxation and restorative sleep in mind. Step inside, dim the lights and unwind.

Discover our rooms
Ruby Lucy London Fruehstueck 04


From fresh fruit and superfood cereals, to wholegrain bread and a delicious selection of meats and cheeses, our healthy, locally sourced breakfast buffet will set you up for the day ahead. You'll also find bottomless barista coffee and tasty organic teas.

Find out more

Book a room

London awaits, all that's missing is you…

Choose your room and snap up your stay today.

Book now

Our location

Waterloo station is a five-minute walk away from Ruby Lucy, and it’s easy to reach any corner of the city by train, Tube, bus or boat. Both Gatwick and Heathrow airports are under an hour away by train or Tube.

100-108 Lower Marsh
SE1 7AB London

  • Ruby Hotel 31

    Treat yourself

    Enjoy a little Lean Luxury at home, with aromatherapy Ruby Care shampoos and shower gels, along with scented candles, organic tea and Hausbrandt coffee – all available in our online shop. You can even buy Ruby-style bedding, carefully designed with sleep in mind.

    Take a look
  • Ruby hotels summer promo 2023 by isenhoff 120

    Stay tuned

    Elevate your experience by subscribing to our newsletter – your gateway to a world of exclusive benefits. Stay seamlessly connected with all the latest special offers, unique events, and valuable city tips from Ruby Hotels and Workspaces.

    Sign me up
  • Ruby Mimi Zurich Rooms Details 08
  • Ruby hotels summer promo 2023 by isenhoff 535
  • Ruby hotels summer promo 2023 by isenhoff 961
  • 052022 Summer Vibes Munich webres 92
  • Ruby Care 26
  • lean luxury

    Hello little luxuries

    Our Lean Luxury philosophy is at the heart of everything we do. Simply put, it's about making smart choices so we can offer extraordinary stays at sensible prices. From our thoughtfully designed rooms to the little luxuries at every turn, we focus on what matters and skip the superfluous.

  • lean luxury

    Unwind in style

    To us, luxury means laid-back comfort in characterful surroundings, right in the heart of the city. So, in your room you'll find an oversize bed and fluffy duvet, a rainfall shower and aromatherapy Ruby Care products. Bliss.

  • lean luxury

    Character and charm at every turn

    From royalty to reportage, 80s kitsch to haute couture, every Ruby hotel has its own unique story and design, rooted in the city it calls home. Because where you stay should be full of character and charm.

  • lean luxury

    Save on stylish stays

    The lean part is all about doing away with unnecessary extras, like room service and a mini bar. We're also smart with space and streamline systems behind the scenes. This innovative approach means we can offer luxury for less.

  • lean luxury


    From choosing renewable energy and installing smart lighting, to refilling Ruby Care bottles and restoring pre-loved furniture, we're serious about sustainability. We're also lucky enough to have brilliant local suppliers who keep our food and drink miles down.

Explore the city

All articles


All events


Natalie lindi

Ruby Lucy • London • 8:00 PM

Spotlight Sessions by «stadtklang» w/ Natalie Lindi hosted by Gareth Esson

Read more
Ruby People Lotti 07

Explore our bars and have a drink with us

Read more

Good to know

How do I get to Ruby Lucy?

You'll find us at 100-108 Lower Marsh, London, SE1 7AB.

We're a five-minute walk from Waterloo station, which is on four Tube lines. Heathrow and Gatwick airports are under an hour away, with a quick change en route.

You'll also find trains to destinations across the south, along with buses, boats and bikes for exploring the city.

Is there anywhere to park?

Waterloo Car Park is a four-minute walk away, and you can book a space in advance.

What time is check-in and check-out?

Check-in is from 3pm and check-out is 11am.

If you arrive before 3pm, we'll do our best to find you a room. Otherwise, we'll happily look after your bags while you go exploring or grab a drink.

Fancy a lie in? Just ask our hosts for late check-out options when you arrive.

To check in, look for the screen at the bar and tap in your details. Your key card will pop out the slot and you can head straight to your room. If you need any help, just ask.

There's no need to check out. Simply leave your key card at the bar or in the drop box. We'll send the invoice for your stay to the email address you used when booking.

Lost & found

Left something behind? We'll do our best to reunite you. Just fill in our lost and found form and our housekeeping team will check if it's been handed in.

How can I contact the Ruby team?

Send us a message via e-mail and we'll be in touch as soon as possible.

I want to explore your corporate offers, what's the process?

Embrace stress-free business travel with our modern approach. Simply drop us a request through our form, and we'll handle the rest. Or, take a casual stroll through our corporate page to get a sneak peek.

How can I book a group stay?

If you're planning a group stay for 9 or more people, you can simply fill in the form – we will contact you as soon as possible.

I'd like to organize an event at Ruby, how does it work?

Let's turn your event dreams into reality. Quick and easy – just send your request via the form, and our team will get in touch.

I am a travel agent; what are your GDS codes?

  • Sabre - GD 385870
  • Galileo - GD F9034
  • Worldspan - GD LONRL
  • Amadeus - GD LONRUB
  • DHISCO - GD 29918
  • Travelweb - GD 29918

Time to explore

What are you waiting for? Let's go to London…

Book now