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London City Guide
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Discover our hotels in London

Aerial view of London at sunset with the River Thames winding through the city, Tower Bridge in the foreground, and modern skyscrapers visible in the distance under a hazy sky.

Feel at home in a city of contrasts

Book your stay in the city centre

Historically a cluster of villages that merged into a city, London's a curious mix of contrasts. Every corner boasts its own unique character, architecture and in some cases, accent. The great news is, you're sure to find somewhere that suits your style.


For bright lights and late nights, Ruby Lucy is the place to stay. After local flavour and laidback vibes? Check out Ruby Zoe. Or step back in time in the historic City of London with a stay at Ruby Stella.

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Winter Offer

Your City Escape 2026

Ready to plan your next city escape? This winter, we’re warming things up with 20% off stays across Europe.

 

From spring city breaks to summer sunsets and spontaneous getaways later in the year – Ruby has you covered. Rome, Vienna, London and more are waiting, with rooftop drinks, culture-filled days, late nights and cloud-soft beds in the heart of the city.

 

The best time to plan ahead? Now. Cozy up with a cup of tea and plan your 2026 adventure now, before it’s too late.

  • 20% off stays in all our destinations
  • 25% off for Ruby Members on selected rates
  • Book between January 7 and 21, 2026
  • Stay anytime from January 10 to December 31, 2026 (subject to availability)
  • Breakfast available as an optional add-on
Book now
  • A cozy, stylish lounge with vibrant chairs, sofas, and tables. Decor includes guitars on the wall, framed art, and warm lighting. Large windows and a relaxed, eclectic atmosphere complete the space.
  • A smiling woman with long blonde hair sits in a chair, wearing a striped shirt and jeans, holding a drink with a straw. She has tattoos on her arm and is in a room with red velvet curtains.
  • Cozy lounge with eclectic vintage decor, including a yellow chair, red armchair, drum table, accordion, and colorful lamps, next to large windows with an urban street view outside.
  • A modern, minimalist hotel room with a large bed featuring white bedding and a red stripe, dark headboard, wall art of black metal circles, a brown leather chair, small round table, and tall windows with sheer curtains.
  • A man and woman are lying in bed under white sheets, cuddling and sleeping peacefully, with the womans head resting on the mans chest.
  • A cozy, eclectic lounge bar with colorful mismatched chairs, small round tables, dim lighting, and large decorative letters spelling LEAN LUXURY mounted on a dark wall.
  • A cozy lounge area with colorful armchairs, round wooden tables, retro lamps, and large illuminated letters on a black wall, creating a warm and eclectic atmosphere.
  • A shirtless man with a beard stands indoors, eyes closed, touching his neck. The background shows an unmade bed and soft, out-of-focus lights.
  • A modern hotel room features a neatly made double bed with white linens, a glass-enclosed shower area, wall art with large black metal circles, and minimalistic white and wood decor.
  • A modern bar with colorful panels features large glass containers of juice, a shiny samovar, and shelves of various liquor bottles and glasses in the background. The setting is stylish and contemporary.
  • A smiling young man with brown hair holds a drink in a glass, sitting on a yellow sofa. He wears a white polo shirt with stripes and a gold watch, with a black brick wall and vintage lamp in the background.
  • A bright, modern hotel room with white walls and curtains, a bed with white linens, a wooden headboard, a wall-mounted reading lamp, and a desk with a stool, lamp, and vintage radio by a large window.
  • A small Marshall amplifier sits on the floor under a floating nightstand with power outlets and a switch, next to a bed with white linens and a wooden headboard, lit by a wall lamp above.
  • A man sits relaxed on a sofa, smiling and holding a white coffee cup. Sunlight filters in, casting soft shadows. He wears a white shirt and light shorts, enjoying a calm moment indoors.
  • A modern break room with black countertops, a yellow armchair, a vending machine, candy dispensers, and a large red airplane hanging from the ceiling, with windows letting in natural light.
  • A modern hotel reception desk with a dark marble countertop, built-in digital screens, gold trim, and stylish gold handles on reflective panels.

Ruby Lucy
Hotel & Bar

In an area famed for its pleasures – both genteel and guilty – Ruby Lucy takes inspiration from the fly-by-night world of markets and fairgrounds. To capture that fleeting moment of excitement and excess, we’ve sprinkled a little carnival magic and old-world charm throughout our design.

  • Great for: big-city buzz and seeing the sights
  • Local favourites: grabbing a cocktail or ice cream for a spot of riverside people-watching, then catching up on culture at a gallery or theatre
  • Nearest station: Waterloo
Explore the hotel
  • A cozy, dimly lit restaurant with wooden tables and chairs, red table lamps, bookshelves, indoor plants, and a warm, inviting atmosphere.
  • A bearded man holding a guitar gestures while talking to a woman with long red hair. They are sitting indoors on a blue couch, surrounded by green plants, appearing engaged in conversation.
  • A cozy living room with a mustard yellow lounge chair, a dark leather armchair, a blue fireplace mantle, a decorative mirror, a black acoustic guitar, a small lamp, and plants against a large window.
  • A cozy study nook with dark wood bookshelves, a tufted blue bench, and wooden chairs. The desktop holds framed photos, books, and a glass of water. Warm lighting creates an inviting atmosphere.
  • A modern hotel room with a neatly made bed, padded headboard, white linens, wall art above the bed, and a glass-walled bathroom. A large mirror reflects the room and natural light comes from a window.
  • A man and woman are lying in bed under white sheets, cuddling and sleeping peacefully, with the womans head resting on the mans chest.
  • A stylish, dimly lit bar with high shelves filled with bottles, green-shaded lamps, vintage decor, and wood furnishings. Blue barstools line the counter, and cozy seating areas are arranged throughout the space.
  • Two digital touchscreen payment terminals are embedded in a polished wooden counter, each with a card reader and a green-shaded desk lamp beside them in a stylish, upscale environment.
  • A shirtless man with a beard stands indoors, eyes closed, touching his neck. The background shows an unmade bed and soft, out-of-focus lights.
  • A modern hotel room with a glass-walled shower next to a bed with white linens and a tufted headboard. A bedside table holds a lamp and a small amplifier. Artwork hangs above the bed.
  • A cozy cafe with a long brown leather booth, wooden tables and chairs, and a wall of shelves filled with books, plants, and eclectic decor. Warm lighting and a ladder add to the inviting, vintage atmosphere.
  • A man sits relaxed on a sofa, smiling and holding a white coffee cup. Sunlight filters in, casting soft shadows. He wears a white shirt and light shorts, enjoying a calm moment indoors.
  • A blurred foreground shows a bed and headboard by a window, with a clear cityscape view outside, including modern buildings, older brick structures, and a church spire under a bright sky.
  • A cozy desk area with a brown tufted leather stool, a white shelf holding a magazine, a small gray lamp, and a black Marshall speaker. The background features dark wood paneling and white cabinets.
  • Cozy café interior with wooden tables and cushioned seating. A bookshelf holds vintage books, plants, framed silhouettes, and decorative objects. Warm lighting creates an inviting, intimate atmosphere.
  • A black Marshall portable speaker with a gold handle sits on a white shelf against a wooden paneled wall, with part of a brown leather tufted chair visible in the foreground.

Ruby Stella
Hotel & Bar

Ruby Stella takes her name and inspiration from the work of Charles Dickens: one of London's historic literary lights. Back then, Farringdon was a hotbed of creativity, home to printers and bookbinders, watchmakers and jewellers. With this rich history in mind, we've made Stella a cosy, bookish space with a distinctly modern spin.

  • Great for: exploring the city's past and future, side by side
  • Local favourites: wandering winding alleys, where ancient churches rub shoulders with glass-clad skyscrapers, then diving into a cosy pub for a pint
  • Nearest station: Farringdon
Explore the hotel
  • Modern bar interior with a long illuminated counter, high stools, colorful pendant lights, and a wall of liquor bottles. The space has patterned floors, lush plants, and cozy seating, creating a stylish, inviting atmosphere.
  • A woman with long hair sits on a brown leather chair, smiling and resting her chin on her hand. She wears a white shirt with dark trim. In the foreground, an out-of-focus person in a striped shirt is visible.
  • View from inside a vintage car looking out at a stylish, eclectic room with plants, colorful furniture, and decorative objects arranged on wall shelves.
  • A modern, minimal bedroom with a white bed, wooden headboard, small wall lamps, rattan chair, wall art, sliding barn door, and a black Marshall amplifier used as a nightstand. The decor is bright and airy.
  • A woman lies on a neatly made bed with white sheets and pillows, smiling and stretching her arms out wide, wearing a gray top in a cozy, bright room.
  • A stylish lounge with eclectic furniture, green shelving filled with art, plants, and decor, and brass trumpets hanging from the ceiling. Tables and chairs are arranged in a cozy, inviting setting.
  • Colorful cafe interior with a light blue bench and red-orange pillows, round tables, mismatched chairs, potted plants, and a dark shelving unit displaying decorative objects, pottery, and woven baskets.
  • A woman is sitting up in bed, covered with a white blanket, looking at her phone. The room is softly lit, creating a calm and relaxed atmosphere.
  • A neatly made bed with white linens, flanked by wall-mounted reading lamps, sits against a dark wooden headboard. Above the bed are three decorative house-shaped wall art pieces in neutral colors.
  • A cozy lounge area at night with modern armchairs around a wooden coffee table, a golden palm-shaped lamp, lush green plants, and a blurred red double-decker bus seen through the window.
  • A woman with blonde hair, wearing a striped shirt and jeans, sits on a chair holding a drink, smiling. The background is dimly lit with deep red curtains and a small table with a glass behind her.
  • A modern hotel room with a neatly made bed faces a large window, offering a view of city rooftops and buildings under a bright sky. Light curtains frame the window, and a TV is mounted on the right wall.
  • Minimalist workspace with a white chair at a small desk, wall-mounted lamp, books, and a speaker on the desk. The space is bright with white walls, and a tall cabinet and brown cupboard are nearby.
  • A woman in a white tank top and black leggings sits on a counter at a bar labeled MAXI BAR, holding a coffee cup. In the foreground, a blurred hand is holding a kettle.
  • Two guitars with white cursive writing hang on a dark wall, surrounded by colorful album covers displayed nearby. The setting appears to be a stylish music or record store.
  • Minimalist hotel room with a large bed, wall-mounted TV, desk with chair, lamp, and sink. Floor-to-ceiling window with sheer curtains lets in natural light. Glass wall separates bedroom and bathroom.
  • A woman with blonde hair looks at herself in a mirror, raising her arms to adjust her hair. She wears a sleeveless black top and is surrounded by round lights, suggesting a dressing room setting.
  • Cozy restaurant interior with dark walls, vintage mirrors, blue curved booth seating, round wooden tables, potted plants, hanging woven lamps, and assorted colorful chairs. Lit candles decorate the tables.
  • A cozy café corner with a round wooden table, dark blue upholstered booth seating, a potted plant, a patterned pendant lamp, candles, and decorative mirrors on the wall. Warm, natural light fills the space.

Ruby Zoe
Hotel & Bar

The Caribbean is calling, so get ready for a warm welcome and sunshiney vibes at Ruby Zoe. From the pastel shades of Portobello Road to the annual Carnival parade, Notting Hill's packed with colour and character. Drawing inspiration from island life, Zoe's design is a blend of bold shades, warm textures and sun-bleached surfaces.

  • Great for: seeing London's laidback side
  • Local favourites: treasure-hunting at Portobello Road Market and tucking into incredible West Indian street food, before strolling through pretty Holland Park
  • Nearest station: Notting Hill Gate
Explore the hotel

Explore the neighbourhood

With so much to see and do, you could easily lose yourself in London for a month or more. Just in town for the weekend? You can still hit all the top spots whether you're staying at Ruby Lucy, Ruby Zoe or Ruby Stella. So let's go…

Sightseeing

Of course no trip to London would be complete without the obligatory Big Ben selfie. Wind your way to Westminster Bridge for your snap, then follow your nose east along the river to the London Eye and the bustling South Bank.

Shopping

Loving the buzz? Just across the river you'll find the lively streets of Covent Garden, the theatres of the West End and London's top shopping spots. For big names and high street brands, head to Oxford Street and Regent Street. If it's luxury you're after, make a beeline for Bond Street.

Royals

When you're ready for a breather, there's no shortage of green spaces. With its pretty lake and view of Buckingham Palace, St James's Park is one of the best.


For a brush with royalty that steps back a few centuries, chart a course for the Tower of London. Overlooked by modern skyscrapers and the iconic Tower Bridge, this nearly-1,000-year-old fortress is incredibly well-preserved, and well worth a look.

Nightlife

With the sun setting, follow your appetite to the bright lights and tasty restaurants of Soho. From Korean barbecue to French cuisine, Spanish tapas to Argentine steak, you can take your tastebuds on a world tour – all within the space of a few streets. Yum.

London City Guide

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Events

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12

Feb

Harry Quinn

Ruby Zoe • London • 8:00 PM

Spotlight Sessions by stadtklang with Harry Quinn

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26

Feb

Cozy lounge with vintage armchairs, a round metal coffee table, and a red rug. Lamps and potted plants add warmth. The dark wall displays an array of colorful album covers in a grid pattern.

Ruby Zoe • London • 7:00 PM

Afterwork DJ Nights Vinyl with Samantha Blackburn & Friends

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