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Discover our hotels in London

London

Feel at home in a city of contrasts

Book your stay in the city centre

Historically a cluster of villages that merged into a city, London's a curious mix of contrasts. Every corner boasts its own unique character, architecture and in some cases, accent. The great news is, you're sure to find somewhere that suits your style.


For bright lights and late nights, Ruby Lucy is the place to stay. After local flavour and laidback vibes? Check out Ruby Zoe. Or step back in time in the historic City of London with a stay at Ruby Stella.

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Ruby Lucy
Hotel & Bar

In an area famed for its pleasures – both genteel and guilty – Ruby Lucy takes inspiration from the fly-by-night world of markets and fairgrounds. To capture that fleeting moment of excitement and excess, we’ve sprinkled a little carnival magic and old-world charm throughout our design.

  • Great for: big-city buzz and seeing the sights
  • Local favourites: grabbing a cocktail or ice cream for a spot of riverside people-watching, then catching up on culture at a gallery or theatre
  • Nearest station: Waterloo
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Ruby Stella
Hotel & Bar

Ruby Stella takes her name and inspiration from the work of Charles Dickens: one of London's historic literary lights. Back then, Clerkenwell was a hotbed of creativity, home to printers and bookbinders, watchmakers and jewellers. With this rich history in mind, we've made Stella a cosy, bookish space with a distinctly modern spin.

  • Great for: exploring the city's past and future, side by side
  • Local favourites: wandering winding alleys, where ancient churches rub shoulders with glass-clad skyscrapers, then diving into a cosy pub for a pint
  • Nearest station: Farringdon
  • Opening April 2024
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Ruby Zoe
Hotel & Bar

The Caribbean is calling, so get ready for a warm welcome and sunshiney vibes at Ruby Zoe. From the pastel shades of Portobello Road to the annual Carnival parade, Notting Hill's packed with colour and character. Drawing inspiration from island life, Zoe's design is a blend of bold shades, warm textures and sun-bleached surfaces.

  • Great for: seeing London's laidback side
  • Local favourites: treasure-hunting at Portobello Road Market and tucking into incredible West Indian street food, before strolling through pretty Holland Park
  • Nearest station: Notting Hill Gate
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Explore the neighbourhood

With so much to see and do, you could easily lose yourself in London for a month or more. Just in town for the weekend? You can still hit all the top spots whether you're staying at Ruby Lucy, Ruby Zoe or Ruby Stella. So let's go…

Sightseeing

Of course no trip to London would be complete without the obligatory Big Ben selfie. Wind your way to Westminster Bridge for your snap, then follow your nose east along the river to the London Eye and the bustling South Bank.

Shopping

Loving the buzz? Just across the river you'll find the lively streets of Covent Garden, the theatres of the West End and London's top shopping spots. For big names and high street brands, head to Oxford Street and Regent Street. If it's luxury you're after, make a beeline for Bond Street.

Royals

When you're ready for a breather, there's no shortage of green spaces. With its pretty lake and view of Buckingham Palace, St James's Park is one of the best.


For a brush with royalty that steps back a few centuries, chart a course for the Tower of London. Overlooked by modern skyscrapers and the iconic Tower Bridge, this nearly-1,000-year-old fortress is incredibly well-preserved, and well worth a look.

Nightlife

With the sun setting, follow your appetite to the bright lights and tasty restaurants of Soho. From Korean barbecue to French cuisine, Spanish tapas to Argentine steak, you can take your tastebuds on a world tour – all within the space of a few streets. Yum.

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