Ruby Group, under the leadership of founder and CEO Michael Struck, is breaking new ground with its Lean Luxury philosophy. With a lean organisational structure and concentration on the essentials, Ruby Group succeeds in creating a contemporary, affordable form of luxury for modern, cost and style-conscious customers. Founded in 2013, the group operates 22 Ruby hotels across Europe, with an additional 18 hotels currently under construction or in the planning phase.
Ruby Group also offers Ruby Workspaces – perfectly equipped workplaces and a creative atmosphere with access to an inspiring office community. Through the partnership with IHG, which acquired the Ruby brand in early 2025, Ruby Group benefits from IHG’s global distribution network, technology systems, and the award-winning loyalty program IHG One Rewards.
Financially strong shareholders support Ruby Group’s expansion: Cura, the family office of the German Otto family; Franger Investment, a German family office; the Austrian Soravia Group, Ocean Link, a private equity fund; the investor Michael Hehn; and Michael Struck jointly hold the company shares.
