Open Ruby Radio

Ruby with second project in italy

LOFT rooms of Ruby Louise Hotel Frankfurt

Ruby Hotels, led by founder and CEO Michael Struck, continues to successfully drive its expansion in Southern Europe. After Florence, the Munich hotel group will also open its first Lean Luxury hotel in Rome. The new hotel will be built in a former office building with a historical façade, directly in the heart of Rome near the Spanish Steps. It will have approximately 165 rooms and a 24/7 bar with café and a rooftop terrace overlooking Rome's city centre.


The new Ruby Hotel is located on Via Agostino Depretis, within walking distance of the Roman Forum, Piazza Navona and the Collosseum. The Repubblica metro station and Termini central station are also close by. It takes 40 minutes to Fiumicino airport and 42 minutes to Ciampino airport.


"Within Rome’s stably growing market, affordable luxury is an over proportionately growing, albeit underserved niche segment. With our Lean Luxury concept, we aim to address this specific demand. This project fits perfectly, and we are particularly happy to be realising it jointly with our long-time partner ECE," says Catherine Hilt, Group Senior Manager Development at Ruby.


"Our first hotel project in Italy combines the key objectives of our strategy in the hotel segment, to expand our international activities and extend them to attractive markets such as Italy, to invest more in the conversion of existing properties, and to focus primarily on hotels with a leisure and business focus," says Torsten Kuttig, Director Hotel Development at ECE Work & Live. "We are therefore very pleased to have identified a suitable existing property in the heart of Rome, which we can convert into a modern hotel building together with Ruby Hotels as our partner."


The conversion of the former office building is being carried out under the management of ECE Work & Live as project developer and investor, the interior design by Ruby's own design team led by Matthew Balon. The landlord is ECE Group, a long-standing partner of Ruby. Osborne Clarke provided legal support to the Ruby Group.


The new Ruby Hotel is scheduled to open in 2025.

Ruby second project in Italy (PDF)
  • Rooftop terrace of Ruby Luna Hotel Dusseldorf
  • Interior of Ruby Luna Hotel Dusseldorf
  • Bar of Ruby Luna Hotel Dusseldorf
COSY room of Ruby Lilly Hotel Munich

About Ruby Hotels

The Munich-based Ruby Group under the leadership of founder and CEO Michael Struck is breaking new ground with its Lean Luxury philosophy. With a lean organisational structure and concentration on the essentials, Ruby succeeds in creating a contemporary, affordable form of luxury for modern, cost and style-conscious customers. 


Founded in 2013, the Group already operates 20 Ruby hotels across Europe, with a further six hotels under construction or in the planning phase. In addition, Ruby is expanding into China via a joint venture with Delonix, headed by Alex Zheng, one of China’s most accomplished hotel entrepreneurs. Ruby also offers Ruby Workspaces in Munich, Hamburg, Dusseldorf, Amsterdam, Vienna, Stuttgart, Florence, and Malta – perfectly equipped workplaces and a creative atmosphere with access to an inspiring office community. 


Financially strong partners support Ruby’s expansion. ECE Group; the Austrian Soravia Group; Franger Investment, a German family office; Ocean Link, a private equity fund; the entrepreneur Michael Hehn; and Michael Struck jointly hold the company shares.