Ruby Emma
2 November 2022

Ruby Emma Hotel & Ruby Luuk Workspaces story.



There is always a first. We are delighted to introduce not only our first hotel but, one with an integrated co-working space in beautiful Amsterdam. Our power couple moved in just a little while ago and are already living up to our Lean Luxury philosophy. Let's have a look at them and what awaits you when staying with us in the city of windmills, tulips and canals.

Perched on a meander in the Amstel, the Omval area that Ruby Emma calls home was for decades the powerhouse of Amsterdam. The gas supplied from the Zuidergasfabriek helped light and heat the city, along with locals’ cooking stoves and coffee pots.

These days, the newly formed Amstelkwartier is a more idyllic spot, but the focus on energy remains.
Taking our lead from the mariners who tacked their sails to harness the wind on the river’s tight turns, Emma’s all about using the power of nature.


From the thermal aquifer that stores our hot water to the building’s smart façade that reacts to the elements to regulate the temperature in the hotel, green energy runs through Emma’s veins.

Inside, the rooms all feature our Lean Luxury touches, including a big, comfy bed, aromatherapy Ruby Care products, and soft, fluffy towels, along with a Marshall amp to add some oomph to your audio.


When it comes to style, we have taken a steer from the 60's, when wind power took off again in Amsterdam.

From wind-powered gadgets and hand-wound machines to pedal and potato-powered contraptions, the bar is abuzz with alternative energy.
Mid-century modern and pre-loved pieces in bright, fresh tones showcase natural materials and the beauty of reusing and recycling.

It is an inspiring space where people come together to share tall tales and grand plans, catch an up-and-coming band, or just unwind with a skillfully shaken cocktail.

Find an armchair in a cozy nook, grab a table, or perch at the bar – our designers have made sure everyone has a comfortable spot.


With spacious desks including secure storage , as well as offices and meeting rooms with skyline views , there is an inspiring spot for everyone at Ruby Luuk. Whether you're in Amsterdam for a day or a month, traveling solo or with your team in tow, every space is intuitively designed to work around you.

Just settle in, connect to the highspeed Wi-Fi and you’re off. And when it is time for a break, you will find bottomless barista coffee and organic tea on tap. With our flexible membership options, there is no big commitment or upfront costs. Drop in for a change of scene or set up for a while.

Whatever works for you.

You will find us near Spaklerweg station, along with Ruby Emma Hotel & Bar. So after-work drinks or a bed for the night are just a lift ride away. To reach Amsterdam Centraal, you can just hop on your bike for a 20-minute ride or take the tram for a ten-minute trip.

We cannot wait to have you over for some cosy nights and productive days in lovely Amsterdam.

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